The game for poker affiliates is slightly changing with new perspective opportunities on the horizon.
Poker is a popular game of skill, played in casinos, private clubs, and, in since the last decade, mostly in online poker rooms. Poker affiliates have a lot of opportunities, but how does the scenery look like in 2020?
In this article, we go over the basics of marketing in poker and dive into specific opportunities.
What is the role of a poker affiliate today? Which products can poker affiliates promote? And, what are the most lucrative affiliate opportunities in poker nowadays? Which poker affiliate program to choose in 2020?
Based on a survey among 34 poker affiliates, we made our list of top affiliate networks.
According to iGaming Direct, the current annual growth rate of online gambling revenue is about 10.8%, and global online revenues are expected to double by the end of 2024. Online gambling growth exceeds landbased gambling by 10-times.
With the rising number of players, poker brands and networks inhabit an extremely competitive market. It is a challenge to attract potential new players and retain existing customers.
Affiliates play an important role in player acquisition, being a liaison between the brands and poker enthusiasts. While poker brands deliver excellent platforms and overall game environment, they often fail at direct communication with players.
Poker affiliates fill the communication gap of major poker brands. It is often not the brand, but the affiliate who turns a poker player to a member of the poker community.
Poker affiliates are sources of information for individual players about a specific poker site, rakeback deal, and overall poker environment.
At the end of the day, it comes down to two things: who can give players more lucrative incentives in terms of rakeback and bonuses, and who can bring the most exciting players to the table.
In poker, sharing is caring. Poker rooms are aware that they can retain players only if the players are satisfied and motivated to play. Winning is a beautiful thing, but it is not the only reason to stay loyal to a particular poker room. Players do not want to feel like losers when they lose. To keep the spirits up and players motivated to continue, poker rooms are sharing their commission with players and affiliates.
If the poker room charges a 5 percent rake, then the affiliate could earn between 20-50 percent commission of the 5%. For example, if a player deposits 10,000 USD, the poker room takes 500 USD and shares up to 250 USD with the affiliate. It is in the affiliate's interest to have his players at the table so that an affiliate would support their players with a rakeback.
Rakeback is an incentive for a poker player to continue playing. The more a player is putting into the game, the higher his rakeback.
Yes, they can. Poker affiliates with a substantial number of players have generally negotiated better deals than an individual player. Therefore, they have the leverage to give their players better deals than the house and still keep a margin for themselves.
The most successful affiliates are the ones that provide the most balanced win-win situation for the brand and the poker player.
Poker affiliates have another option to maximize commission from poker room deposits. Players increasingly use ewallets for deposits, because it is a simple, quick, and discreet way to deposit and cash out of a poker room. If a poker affiliate works with a poker room and an ewallet brand, he will create two revenue share income flows from the same player.
For example, if a player deposits at a poker room with Skrill or Neteller, the affiliate will be entitled to a commission from the poker room and ewallet. This is an additional income for the affiliate, so there is more room for giving players higher rakeback.
"Many affiliates within the gaming industry didn't believe in the concept of earning money on ewallets in the beginning, but they all do it now as they discovered the potential," says Thomas J, master poker affiliate from Denmark.
Not necessarily. A poker affiliate can work independently and get deals directly from brands. But, getting good deals and even the right contact from a poker brand can be cumbersome. A lot of affiliate's effort goes into establishing the connections and negotiating a good deal with a brand.
Working with an affiliate poker network has its benefits, such as established contacts and revenue share or CPA deals with different poker rooms and poker brands. Poker affiliate networks support poker affiliate with exclusive deals, so they can focus on finding new players and supplying information to existing ones.
Poker scenery is changing rapidly. Affiliates and affiliate networks have to adapt to new technology, design, and they have to keep up with the lucrative offer on the market.
One of the leading poker school sites that offers poker strategy guides, poker tools, and poker forums. Poker affiliate network with vibrant information flow.
The affiliate network that keeps poker players up to date with the latest events, developments, and poker strategy.
This online poker guide has been around since 2003, providing expert reviews, offering poker bonuses, and has an impressive selection of poker strategy articles.
The affiliate network that delivers poker sites traffic reports and news about online poker.
The affiliate network is focusing on poker rakeback deals and bonus offers.
And... a rising star in the world of poker affiliate networks
The affiliate program support poker affiliates with exclusive affiliate deals. With more than a decade of experience in poker, Paynura has dedicated affiliate support and exclusive ewallet deals for poker affiliates.
With the consistent rise of online poker and the number of countries opening for online gaming, poker affiliates have a perspective future ahead. However, to keep the players motivated, affiliates have to be able to get great offers on the table. Poker affiliates can yield extra income by promoting ewallets for deposits.
If a poker affiliate expands his business to ewallets, he can offer:
In 2020, earning commission from poker rooms or online casino might not be enough to stay competitive. Adding an ewallet offer, such as Skrill and Neteller instant VIP upgrades, might just be the advantage that will attract new players and create extra income.
Paynura is setting a new standard in the ewallet affiliate program. Affiliates get access to a transparent reporting system that tracks every referral, deposits, revenue, and commission. It is a great environment for a super affiliate looking for the ultimate online poker affiliate program with a lifetime commission.
Paynura offers a unique system for commission payment. Affiliates can track their monthly commission and request for payments. The affiliate commission is processed within the shortest timeframe, which is an advantage for every affiliate that wants to have flexibility and control over payments to his ewallet (Skrill, Neteller or Bitcoin account).
Ewallet upgrades are very much needed these days, and Paynura can offer us in online poker business exactly that. They have an affiliate system with transparent tracking, on-time payments and offer reliable support. It's great to work with their support team; everyone gets an affiliate manager and an exclusive affiliate deal.
Žiga, manager of poker affiliate network PokerPro
