Networking opportunities at this year’s top affiliate conferences that will skyrocket your business.
If you are reading this article, you are probably in the affiliate marketing business. 2020 will present several opportunities for affiliates to the network, learn, and elaborate on ideas. Here, we take a look at the significant affiliate events and conferences around the globe in 2020 and share straightforward advice from affiliates on how to advance your affiliate business.
If you haven’t pinned down your schedule for this year, now is an excellent time to start planning your networking moves in 2020. The dates for most of the affiliate events and conferences have been announced already, and significant themes outlined.
For the affiliates that have been around a while, the 2020 events calendar does not bring anything new. Still, the conferences are giving more emphasis on delivering quality speakers and industry heads to the panels. Content is still the king, but strategies and markets are changing rapidly from year to year.
At this point, it looks that the year will be busy. We have made a timeline of the most significant affiliate events if you are in iGaming or sports betting as an affiliate or brand representative.
Valetta, Malta -
Las Vegas, USA -
London, UK -
London, UK -
London, UK -
Lisbon, Portugal -
Minsk, Belarus -
Amsterdam, The Netherlands -
Kampala, Uganda -
New Jersey, USA -
London, UK -
Kyev, Ukraine -
Athens, Greece -
Amsterdam, Netherlands -
Barcelona, Spain -
Lagos, Nigeria -
New York, USA -
Barcelona, Spain -
Bucharest, Romania -
Prague, Czech Republic -
Tbilisi, Georgia -
Sandton, South Africa -
Bangkok, Thailand -
London is definitely the European capital of the affiliate industry, as it will be hosting five major affiliate events in 2020.
These events will address the most pressing issues in affiliate marketing, which range from regulatory landscape, emerging markets, innovation, and marketing strategies.
Did you know that over 50 percent of South Africans bet on sports regularly? That 60 million Nigerians are spending daily on sports bets? Although around 40 percent of the continent’s population lives below the poverty line, sports betting is a popular endeavor all over the continent.
Affiliates, active on the African markets, will be joining forces at three major events this year:
In 2019, iGB Affiliate Africa was organized for the first time. The debut conference showed that the African continent offers plenty of opportunities, mainly because the market is still untapped. Also, in Sandton, the iGB Affiliate Africa is integrated into the ICE Africa gaming exhibition, which sets the environment for networking and ideas exchange. In 2020, the conference will focus on domestic markets and the development of online affiliate models that will work in a country-specific setting. If you have a successful model that you want to expand to new markets, the iGB Affiliate Africa is the place to start.
Everybody is talking about Bangkok. The most important event on the Asian agenda is scheduled for the end of the year. This year’s dates for Affiliate World Asia have not been confirmed yet, but leave a window open in December 2020.
In the USA, two events mark the affiliate scenery. Last year’s focus was on go-to-market strategies, and from the list of key speakers at the Las Vegas event, the first impression is that networking and marketing strategies are again at the forefront.
Attending the events and then? Affiliate events will provide plenty of insight, new ideas, and connections. In some cases, you might even be overwhelmed by the amount of information and success stories. Upon your return, make a list of the top 5 most inspiring stories and write down what you can apply to your affiliate business. Stick to five things and execute them with the first month. Otherwise, they will end up in the graveyard of all great ideas that never came to life.
At the events, we expect to hear about the most successful market penetration strategies from the previous years and the trends for the next period. But, what we know from 2019 is that the market is changing rapidly, and brands are continually evolving and switching direction without much previous notice. Diversification might be one of the best strategies to stay strong in the affiliate business.
